Bluetooth Marketing

Bluetooth and proximity marketing allows you to distribute marketing messages to customers using Bluetooth technology. This service has no ongoing cost which makes it a very cost effective solution. This modern method of marketing allows you to send your material to customers within range (up to 2km) of your Bluetooth marketing device, which places them in a position to act on your message. Bluetooth marketing is an excellent way to increase your marketing productivity while lowering your outlay.

Bluetooth and proximity marketing

Case STUDY

A well known nightclub in Scotland use PR staff each weekend to walk throughout their city persuading customers to pop in for a drink. They had always used flyers, which offered a free drink if given to the bar staff. However the local authority were far from happy at the hundreds of flyers found littered across the city streets each weekend. The club owners decided to implement a 100m mobile Bluetooth device that enables PR staff to walk around the streets and transmit a customised Bluetooth message to everyone with a Bluetooth enabled handset within 100m of them.

Results :

The club have saved thousands over the year in flyer printing and design costs

The local authority are delighted that the club is no longer littering the streets

PR staff can walk with an I-Phone sized device, rather than hundreds of leaflets