Case
A successful small shop in the West Coast of Scotland have been selling gifts and tourism based products to the local and visiting community. A year ago they decided to launch an online shop and have had success from it, the only problem is that only a small proportion of customers bring repeat business. A quick survey established that the quality of products is not the cause of this, and the owner decides that informing customers of special offers and offering discounts would encourage repeat orders. Prior to putting this plan in place, the owner of the business found out that direct mail campaigns can become expensive and looked into alternatives. After trialling, and implementing, email marketing to entice existing customers to return to the website, the business achieved a steady increase of repeat sales.
Results
The business is now receiving more repeat custom
There is no need to spend lots of time or money on the creation of direct mail campaigns.


